The client had an existing logo but wanted to see some new suggestions. We proposed a variety of options, from simple tweaks to the existing mark, to designs that were more loosely inspired by it. In the end, the chosen logo was a refined version of the existing logo, with a simpler graphical mark and use of a single font instead of two.

The design of the website was then created to complement the logo, with spots of the cyan and red used on the interface.