We helped Salem create a striking logo and visual identity was his new business. Logo options were provided and reviewed and with a second round of design a final design was agreed on. This logo became the foundation for the rest of the visual identity which focused on strong citrus greens and yellow and the benzene-type iconography alluding to the gas and oil industry. Branding assets were provided in a number of formats and sizes allowing Salem to use them appropriately for print and digital use.