Craig had worked for 15 years in the field of Agile and Lean training; mainly working in the manufacturing industry. Craig wanted to take his experience and create an independent lean training business that would provide its service to other training professionals or those looking to improve their professional development.
We provided several logo options based around the notion of concentric shapes; aimed to highlight the congruence between lean process and predictable outcomes. A muted colour palette was chosen to complement the orderly focus of the business. The visual identity was eventually influential on the site design with appropriate imagery and content layout.