I’m thinking about Google Ads or SEO, should I choose social media advertising instead?

Each marketing platform has unique benefits and plays a different role in the overall journey of your customers. If you’re considering, or already use Google Ads or SEO, social media marketing can complement and work perfectly alongside these platforms.

Just as Google Ads will generate intent-based traffic and SEO will lay the foundations for long-term success, social media advertising will generate brand awareness amongst relevant audiences. The result is a full-funnel marketing strategy.